Vivo's bid for title sponsorship of the IPL, at INR 2199 crores [or about 340 million US dollars] is astounding, not just for cricket watchers but for those whose business it is to estimate value.

The decision was taken at the Governing Council meeting of the IPL on Tuesday © Getty Vivo has pulled out as IPL's title sponsor, and the Board of Control for ...

However, Vivo was back as IPL tittle sponsor in 2021 even as speculation raged that the company was looking to transfer the rights to a suitable bidder and the BCCI approved the move. "This was ...

IPL: "It's great to see India making strides in order to move in that (progressive) direction in a very short period of time.