Utah Hockey Club could have been the Utah Yeti. Instead, they’re down to three other names: Utah Wasatch, Utah Mammoth or keeping the Utah Hockey Club name. So what happened with the Utah Yeti?

Notably, that list includes the Utah Yeti and Yetis, which is known as a fan — and organization — favorite. Where does Utah go from here? How does the timeline for a name announcement change?

The Yeti (or Yetis) is the overwhelming favorite for Utah's permanent team name, but this week, KSL.com's Ryan Miller reported it’s not a simple snap of the finger that will permit Utah to go ...

separates the hockey brand from the other brand by including "Utah" in the name or by making Yeti plural, it’s going to take more finessing in the weeks ahead to make Utah Yetis not just a concept but ...

Utah’s NHL franchise has officially moved on from the “Yeti” name after facing trademark roadblocks and will now let fans decide between the three finalists for a nickname in an in-arena vote.

The patent office said that "Utah Yeti" also wouldn't be accepted because "the singular or plural form of a registered mark is essentially identical in sound, appearance, meaning, and commercial ...

The Utah Hockey Club is going another route with ... "An SEG executive shared that it explored every avenue to make Yeti work but that YETI Coolers, LLC was ultimately unwilling to agree to ...

Wednesday, the Salt Lake City-based NHL team announced that the popular Utah Yeti name was out of the running because it couldn't reach a co-existence agreement with YETI Coolers, LLC and that it ...

Utah Hockey Club will not be moving forward with "Yeti" or "Yetis" as its team nickname and will hold an in-arena fan vote to pick a new one. The team expects to announce a permanent name and ...

the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of the team's parent company Smith Entertainment Group, confirmed to reporters Wednesday, per ESPN, that the team ...