Today, PMI celebrates a significant milestone in its journey: the 10th anniversary of the IQOS heated tobacco device, a ...

Kennedy said IQOS does not and will not market to anyone younger than 21, adding that its research shows nearly 0% of non-smokers start using IQOS. “We market only to smokers or traditional ...

Quitting tobacco-use completely is still the healthiest option, say health experts. A spokesman for Philip Morris Limited, which makes IQOS, said: "We are encouraged by today's statement of the UK ...

Note: The data shows Philip Morris International's adjusted market share for heated tobacco units (HTUs). PMI says this is defined as the total in-market sales volume for PMI HTUs as a percentage ...

Philip Morris International Inc. (PMI) (NYSE: PM) marks the 10th anniversary of the introduction of its leading smoke-free product, IQOS. The launch of this smoke-free innovation was a breakthrough ...

As we mark the 10th anniversary of IQOS, Philip Morris International's (PMI) flagship smoke-free product, we celebrate a ...

The company announced its smoke-free vision in 2016; last year, its IQOS brand surpassed Marlboro in terms of revenue in Q4.