Tupperware revolutionized the way we store food. Beginning in the 1940s, these plastic containers were sold in stores, but as people were leery of plastics, they didn't exactly take off.

Its role as a source of soothing, satisfying, potentially viral clicks is new, but storage container innovations are not – something we had occasion to remember when Tupperware, the company ...

But "no matter what happens with the brand", said the NYT, "the name Tupperware will never go away" because "many consumers will continue to refer to their resealable food containers as Tupperware ...