Tubi may look a little different the next time you open it. The ad-supported streaming service owned by Fox has unveiled a new brand that expands on the “rabbit hole” motif first seen in a ...

The Donnie Darko-esque advert showed human-sized rabbits wrestling people from their everyday lives and dumping them down a rabbit hole, which is the sensation it hopes to recreate with its new brand ...

The new look for Tubi features a more vibrant, purple and yellow logo, as well as a playful ... The updated homepage includes a nod to the “Tubi rabbit hole,” the ad campaing first introduced ...

That’s what we aim for — delight and surprise. We just want you to find your rabbit hole on Tubi.” Hmm, that sounds an awful lot like ... “It is a lot like cable,” says Christy Turner ...