Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional ...

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...

There is still a place for traditional marketing in modern society since all businesses are unique, and advertising products and services.

Spend less time focusing on what is a traditional media/channel, how conventional or digital it is, but rather focus on the work itself. If your whole marketing department works as one ...

In the first eight months of 2024, digital channels captured $107 billion in media spending, or nearly two-thirds of all available advertising dollars in ...

And budgeting decisions become even more difficult when you begin to divide that budget into various components of traditional and digital marketing outreach ... and the specific industry in which you ...

DTC brands' ad spend has increased by 37 ... told Business Insider. "With digital, we have milliseconds to make an impression, whereas traditional will allow us to really capitalize on the impact ...