Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...

There is still a place for traditional marketing in modern society since all businesses are unique, and advertising products and services.

In the first eight months of 2024, digital channels captured $107 billion in media spending, or nearly two-thirds of all available advertising dollars in ...

DTC brands' ad spend has increased by 37 ... told Business Insider. "With digital, we have milliseconds to make an impression, whereas traditional will allow us to really capitalize on the impact ...

Since 2014, the growth rate of advertising expenditure has outpaced global economic output by 2.8 times, the report added.