This nostalgic list revisits 23 of our favorite toys from the 1960s and 70s, which we believe kids today would love just as much. What was your favorite toy growing up?

It also became easier to reach kids. In the 1970s, regulations limited toy companies’ ability to advertise directly to children on television, but deregulation under the Reagan Administration ...

Update: The TODAY Toy Drive is over. Thank you to everyone who donated on the Plaza and online! TODAY does not benefit financially from your donation. The TODAY Toy Drive Spectacular is back!

This toy is a classic, and it offers endless possibilities of play, which is why our CNET editors love it. Kids can use these magnetic construction tiles for building everything from princess ...

Credit: Skyrocket Toys Artificial Intelligence is in the mix in the Plai Poe the AI Story Bear. Kids create stories using colorful icons that they select from the Poe AI Bear: Story Creator app.