We’ll focus instead on the cultural power of the platform, and how music became this tool for ... “Enter Sandman” would have been a genuinely viral sensation. It’s roughly 72 seconds ...

TikTok’s US shutdown isn’t just a punchy headline—it’s actually a seismic shift for music, especially for the rock, metal, ...

There are several alternative apps like RedNote, Instagram Reels and YouTube Shorts that people have flocked to in ...

The music industry, on par with millions of American TikTok users, is hesitant to accept the imposed Jan. 19 ban of the video sharing app.

In an increasingly fragmented musical landscape, Cirisano says "Tik Tok served as sort of the one lightning rod where ... because of just the pressure to create content, the pressure to go viral," ...

Musical fans can get this reference. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. was in the room where it happens. Wait, that’s a dif ...

After years of fun choreography, challenges, catchy sayings, viral sagas, and of course boosted music, TikTok is officially ...