Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way. Non-prescription, OTC ...

Theraflu Cold and Flu needed to be top-of-mind among sufferers when their flu hit. To do so, our media plan needed to move as fast as the flu. To be as fast as the flu, our whole campaign had to be ...

Vicks DayQuil and Theraflu — is not actually effective. So why are you still seeing medications with phenylephrine on ...