Boston Consulting Group (BCG) MATRIX BASICS The BCG Matrix, also called the Growth-Share Matrix, emerged as a reaction to the need for a scientific technique to assess a corporation’s several ...
Bruce Henderson, the founding father of the Boston Consulting Group, added the matrix in 1970. It aimed to offer a smooth but effective framework for studying an enterprise’s product portfolio ...
CBRE has brokered the sale of a 176-unit apartment complex in Hudson, a western suburb of Boston. Matrix Hudson is a ...