Protective styles are key for retaining length and moisture, particularly for textured hair. “Styles like box braids, twist outs, and cornrows are ideal for dry 4C hair because they reduce ...

Meet Shawna Moses, the founder and CEO of Kinky Tresses, a natural haircare brand that fuses science and passion.

Here’s why it’s needed It starts with the finer details and acknowledging that not all textured hair is the same. From 3A to 4C, every curl has body, bounce and a mind of its own. Yet society ...

“In the natural hair community, when they want to promote ‘nice’ and ‘good’ textured hair it’s always ... “It’s never 4C hair [that is] seen as being beautiful, and that’s ...