With streaming ads poised for rapid expansion, the move will hasten advertisers’ exodus away from cable almost altogether.

BIA’s local television advertising forecast— which rolls up linear TV, TV Digital, and connected TV (CTV)/over-the-Top ...

According to Go Addressable and Advertiser Perceptions, adoption of addressable TV advertising has increased significantly.

For instance, Disney+ introduced its ad-supported tier in late 2022, and during the 2023 upfronts, the average cost per ...

A study from WARC, the specialists in marketing effectiveness, forecasts that global advertising spend is on course to grow ...

Google TV ads have started showing huge QR codes that redirect users to advertisers’ chosen websites. Here’s what the new ...

The panel discussion at the IWMBuzz Media Summit 2024 painted a picture of an advertising landscape that is both evolving and ...