Luxury Swiss watchmaker Tag ... up with McLaren in 1985, forming one of the longest partnerships in F1 history. After three decades, this collaboration wrapped up in 2015, leading TAG Heuer ...

In honor of the world’s fastest Formula 1 pit stop done by the Vodafone McLaren Mercedes pit crew, timepiece maker TAG Heuer has gifted each pit crew member with a Carrera Day-Date chronograph.

In its 1990s heyday, when it worked with the McLaren F1 team and Brazilian racing legend Ayrton Senna, Tag Heuer was one of the most desirable brands in the world. “We need this,” says Pin.

As we approach the new Formula 1 season, many changes are coming, and not just in lineups and regulations. Luxury brand company LVMH, parent company of Luis Vuitton, Givenchy, Dom Perignon and ...

A supercar needs a super watch, and that’s why McLaren has partnered with Swiss luxury watchmaker Tag Heuer to bring us the special edition MP4-12C Chronograph. Boasting innovative, high ...

Since 1929, the Monaco GP has never had a title sponsor, a break from the norm where now nearly every race on the F1 calendar has one. However, with TAG Heuer ... Spain. McLaren and Alpine were ...

TAG Heuer is celebrating a new milestone. The Swiss luxury watchmaker, owned by LVMH, has etched its name into history as the first title partner of the Formula 1 Grand Prix de Monaco. This ...

TAG Heuer has launched a black and pink iteration of its iconic square-shaped Monaco Chronograph. The bold, hot pink design celebrates Sin City and its place on Formula 1’s annual schedule as ...

Fernando Alonso gets behind the wheel of the McLaren-Honda MP4/4 with which Ayrton Senna won the 1988 World Championship in this promo clip for TAG Heuer.