Apple has never made a TV set. But the idea just won't die, Peter Kafka writes.

Apple is once again thinking about developing its own TV set. Amid a larger push to settle into the smart home market, the ...

A Steve Jobs quote once inspired a years-long fascination with the idea of Apple building a TV set. The product never came to fruition, but the dream lives on, stoked by a new Mark Gurman rumor ...

Obviously, those rumors never came to pass and as the years went by without a release, we assumed the project was dead. But a ...

According to this weekend’s Power On newsletter from Mark Gurman, Apple is ‘evaluating’ the idea of releasing an Apple-branded TV set, once again. Gurman says that this would happen after ...