Acne Studios picking muse Charli XCX to star in its Spring 2025 campaign definitely falls into that category since the Swedish fashion house outfitted the singer for her tour. "I've been wearing ...

As the Swedish city returns to an in-person format, street style is back with a vengeance with all of the colours, prints and textures you could wish for. The best part of the month-long ...

Digital Fashion Week was supposed to be an exception - now it is our everyday life. Crown Princess Victoria, 43, was serious ...

Before Scandinavian style was synonymous with its distinct brand of effortless, minimalist cool, there was Filippa K. Founded in 1993 by Filippa Knutsson, Karin Hellners and Patrik Kihlborg, the ...

It has been an intense few days for Crown Princess Victoria, 42, and Prince Daniel, 46, who together with Environment ...

Unconvinced? Well, the Swedish clothing brand Polarn O. Pyret (PO.P) has seen a 185% rise in sales of its matching adult and child ranges over the past two years. While founder of Swedish clothing ...

Fans of Matilda Djerf say they feel let down by accusations of a "toxic work culture" within her clothing brand Swedish clothing brand Djerf Avenue is facing a backlash from fans following claims ...

But its latest foray into being eco-friendly is the Pure BioPower Eco Clothing Collection, which was created in conjunction with the Swedish clothing design firm Reflective Circle. The Saab ...