Sustainability initiatives must resonate with consumers, who increasingly demand transparency in environmental practices.

As we embark on 2025, the marketing landscape across the MENAT region continues to evolve rapidly. With new trends emerging ...

If done right, it can become a marketing campaign in its own right. Above all, businesses need to be clear and consistent in all their marketing communications about what they are doing to be ...

Patagonia’s marketing strategy urging sustainability, and the promotion of used Patagonia goods, is working and the company’s overall sales have increased.

Marketing, Britannia, the campaign is not a one-time effort. Instead, it’s a part of the ongoing work the brand has been doing with its packaging, sourcing practices and other sustainability ...