Buying a new car is a big step, but it doesn't have ... Note that this process is much simpler if you're buying from a direct-to-consumer brand such as Tesla or Rivian. You configure your vehicle ...

Jade Terreberry discusses trends impacting car buyers' preferences and how dealers can effectively address consumer needs.

For most of the 20th century, the consumer decision-making process was encapsulated neatly in a simple three-step consumer journey: need, purchase, and experience. These steps were dubbed “moments of ...

Buying a new car is a big step, but it doesn’t ... Note that this process is much simpler if you’re buying from a direct-to-consumer brand such as Tesla or Rivian. You configure your vehicle ...