Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

在经历了连续三个季度的同店销售额下滑之后，星巴克新任首席执行官布莱恩·尼科尔（Brian Niccol）正在实施一系列调整措施，包括减少高度定制化的饮品订单。

Brian Niccol, the struggling company's new CEO, on Thursday shared his vision of Starbucks becoming "a welcoming coffee house ...

In his first quarterly earnings call with Wall Street analysts as Starbucks CEO on Wednesday night, Brian Niccol offered ...

"When we get back to our core identity and consistently deliver a great experience, our customers will come back," Starbucks ...

Starbucks has had four different CEOs since 2022, but board members are banking on former Chipotle CEO Brian Niccol to turn things around.

Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.

Improving the mobile ordering experience at Starbucks is high on Brian Niccol's to-do list as he takes the CEO reins at ...

Starbucks CEO Brian Niccol has simple plans for reviving the company. The Seattle-based coffee giant reported its annual ...

Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he plans to outline a broad ...

Starbucks is staying in Seattle as the struggling chain tries to get back to its coffee core.  New CEO Brian Niccol — who previously served as CEO at Chipotle (CMG) — plans to keep the company close ...