Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

Brian Niccol, the struggling company's new CEO, on Thursday shared his vision of Starbucks becoming "a welcoming coffee house ...

Improving the mobile ordering experience at Starbucks is high on Brian Niccol's to-do list as he takes the CEO reins at ...

"When we get back to our core identity and consistently deliver a great experience, our customers will come back," Starbucks ...

Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.

To finance the turnaround, the coffee chain is planning to open fewer locations over the next fiscal year. Starbucks CEO ...

在经历了连续三个季度的同店销售额下滑之后，星巴克新任首席执行官布莱恩·尼科尔（Brian Niccol）正在实施一系列调整措施，包括减少高度定制化的饮品订单。

Starbucks CEO Brian Niccol has simple plans for reviving the company. The Seattle-based coffee giant reported its annual ...

The new boss at Starbucks wants customers to get their orders hand-delivered by a barista in four minutes or less, a goal ...

Starbucks CEO Brian Niccol is tracking down Sharpies for an old company tradition.

周二晚上，这位 上任仅六周的新首席执行官 就带来了一串坏消息：这家咖啡巨头提前一周多公布了 全年重点财务数据 ...

Starbucks Corp.’s customers have said its coffee is too expensive, and complained that the coffee chain has prioritized sales ...