According to Marketing Dive, Sprite Chill made $50 million in retail sales after just 21 weeks, making it the top-selling new Coca-Cola product of the year—so giving the drink a permanent spot was a ...
When consumers visit sprite.tumblr.com on their smartphones, they will be privy to the soda marketer?s newest YouTube commercial. In the video, a teen attempts to convince his friends of the existence ...
Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...
Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...
This time around, we’re looking at two separate Coca-Cola recall announcements, impacting products like Minute-Maid, Sprite, and Coca-Cola. Lots of these soda drinks and juices might contain ...
Sumeli Chatterjee, Senior Category Director, Sparkling Flavours, Coca-Cola India and South-West Asia, shared, “For decades, Sprite has been the go-to youth brand, known for its edgy and ...
After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April ...
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