How Sprite Chill outlived its limited-time run and what’s next for Coca-Cola’s hit soda
Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...
Marketing Dive5 天
Why Sprite is making Chill a permanent part of its brand portfolio
Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...
Marketing Dive9 年
Sprite adds fizz to holiday marketing via social influencer Tumblr campaign
When consumers visit sprite.tumblr.com on their smartphones, they will be privy to the soda marketer?s newest YouTube commercial. In the video, a teen attempts to convince his friends of the existence ...
来自MSN1 个月
Sprite’s Fan-Favorite Regional Flavor to Go Nationwide
Now, a beloved but uncommon version of Sprite is about to get a whole lot easier to find—and fans couldn't be more excited. According to popular soda blogger SodaSeekers, while the “rare ...
BGR1 个月
Urgent Coca-Cola recall: If you have any of these sodas or juices, throw them out
This time around, we’re looking at two separate Coca-Cola recall announcements, impacting products like Minute-Maid, Sprite, and Coca-Cola. Lots of these soda drinks and juices might contain ...