Instant noodles have grown into a $50bn industry, with South Korea’s exports of the product hitting a record $1bn last year. Nongshim’s most popular spicy noodle product, Shin Ramyun, posted record ...
That quickly turned viral, with a flood of people posting short videos of themselves daring the notoriously spicy ramen. Grammy-winning rapper Cardi B recounted how she drove for 30 minutes just to ...