It’s no secret that South Korea is one of the foremost ... Korea—and if that thread was attempting to adhere to Korean beauty standards, so be it. Rejecting Korean ideals and embracing my ...

But women in South Korea are expected to "defer to their fathers and to adhere to rigid beauty standards". In the view of 4B followers, South Korean culture is "hopelessly patriarchal", often ...

South Korea is known for having high beauty standards, which has led to the country's ever-evolving beauty market. The famous 10-step skincare routine is a good example of the willingness of South ...

Bae is part of a growing movement of young women in South Korea who are challenging long-held beauty ideals. They call themselves the "escape the corset" movement. Many shave off their long hair ...

Beauty fans from around the world are flocking to Korean cosmetics, which tout intensive multi-step regimens and exotic ingredients like snail excretions. Illustration: Lauren Rowling.

She has regularly worn glasses in her broadcasts ever since. South Korean women are held to notoriously high standards for beauty - the country has the most cosmetic surgeries per capita in the ...

If you want a crystal ball into next year’s popular American beauty trends, look to the South Korean beauty industry. BB creams first launched in Korea several years ago before inundating the U ...