Social comparison theory is the idea that individuals determine their own social and personal worth based on how they stack up against others. The theory was developed in 1954 by psychologist Leon ...

Social comparison theory is the idea that individuals determine their own social and personal worth based on how they stack up against others. The theory was developed in 1954 by psychologist Leon ...

will make an important constribution to both theory and society." -Paul A. M. Van Lange, American Journal of Psychology 1. Social comparison orientation: a new perspective: those who do, and those who ...