Indian Ayurvedic preparation Dabur Chyawanprash (DCP) needed to boost preference and drive regular use to grow sales and market share in a stagnant category so it ran a campaign emphasising its ...

According to HDFC Securities, Dabur’s Glucose and Chyawanprash saw market share gains, with Chyawanprash market share increasing by 4% of its pre-COVID level. Dabur’s share price has gained ...