The slogan, “Batenge To Katenge” (If we divide, we will be cut), which was intended to promote unity, was incorporated into their Diwali marketing campaign. However, the campaign has backfired ...

Hence on this day, they greet others with the slogan ‘Nava Saal Mubarak’ which means Happy New Year. Diwali for the Sikhs Sikhs celebrate Diwali as Bandi Chhor Diwas meaning the day of liberation.