This trendy House of Sunny knit dress is about $138 ... but even more so to content creators who order from Shein in bulk to film haul videos. These videos often bring in millions of views.

She accuses the company of "preying on the fears of outfit repetition syndrome", with Shein pieces in haul videos "likely to be discarded to landfill after just a few wears and washes".

That especially works for Shein whose algorithm determines orders. If shoppers repeatedly click on a certain dress, or spend longer looking at a wool sweater, the firm knows to ask factories to ...

This is the sound of Panyu, the neighbourhood known as the "Shein village", a warren of factories that power the world's largest fast fashion retailer. "If there are 31 days in a month, I will work 31 ...