omnipresent smartphones. Last year, Coca-Cola leveraged mcommerce to make it easy to order a customized bottle of Coke bearing a name in place of the brand?s logo and have it delivered, as part of the ...

The Share a Coke program, which swaps out the brand?s logo for popular names on bottles of Coca-Cola, proved successful for the company in other countries last year. The U.S. incarnation of it ...

Share a Coke has been one of Coca-Cola’s most successful summer marketing platforms since 2011, but we needed to keep the idea fresh and effective half a decade later. To make Share a Coke fresh again ...

Coke needed a new way to generate awareness and excitement for the now 1,000+ names featured on Coke bottles and cans. As part of the integrated campaign launch, Fitzco was asked to create a radio ...

Coca-Cola, a global titan in the food and drink industry, boasts an instantly recognizable logo and iconic color scheme that ...