Share a Coke has been one of Coca-Cola’s most successful summer marketing platforms since 2011, but we needed to keep the idea fresh and effective half a decade later. To make Share a Coke fresh again ...

The Share a Coke microsite ties in with Coca-Cola's other marketing programs around the 2014 FIFA World Cup, encouraging consumers to enter a code from their packaging for a chance to win instant ...

The Share a Coke microsite ties in with Coca-Cola's other marketing programs around the 2014 FIFA World Cup, encouraging consumers to enter a code from their packaging for a chance to win instant ...

Coke needed a new way to generate awareness and excitement for the now 1,000+ names featured on Coke bottles and cans. As part of the integrated campaign launch, Fitzco was asked to create a radio ...