Last year there were over 300,000 acts of consumer engagement with the Share A Coke campaign, ranging from excited tweets to UGC on Facebook and countless images of personalized bottles on Instagram,?

From its inception in 1975, the Challenge was hugely successful in grabbing market share away from Coke. While Pepsi no longer runs the campaign, we have always been curious about the "over 50% ...

The original 'Share A Coke' campaign that put people's names on cans was a global success. We were asked to reignite the campaign. Because of our past, we knew that a campaign about names should aim ...

Last year there were over 300,000 acts of consumer engagement with the Share A Coke campaign, ranging from excited tweets to UGC on Facebook and countless images of personalized bottles on Instagram,?