“We didn’t start by saying: ‘OK, we need to do this with AI,’” he told ... good deeds and helping each other. While Coca-Cola did not create Santa Claus, the brand did play a role ...

Are you a print subscriber? Activate your account. By Hans Greimel - 2 days 3 hours ago By Jon Springer - 2 days 4 hours ago 4 days 15 hours ago By Jack Neff - 4 days 15 hours ago By Garett Sloane ...

Coca-Cola has brought back the Lime Coke flavor, which hasn’t been on store shelves for 18 years. The fizzy thirst quencher, which features a hint of green citrus, was first released in 2005, and it ...

Many believe Coca-Cola turned him red as a Christmas marketing strategy, but the truth isn't that straightforward. As highlighted by @kringle_kris on TikTok, Santa's image has undergone ...

Pepsi unveiled a new holiday marketing effort that sees Santa Claus make the switch from rival Coke Zero Sugar, according to news shared with Marketing Dive. A video kicking off the social-focused ...

The vibrant portrayal of him in scarlet has evolved over time. Many believe Coca-Cola turned him red as a Christmas marketing strategy, but the truth isn't that straightforward. As highlighted by ...

The transformation of Santa's image to the vivid red we know today evolved over time. Contrary to popular belief, many attribute the change to Coca-Cola's advertising campaigns, but the truth is ...

Never do his compositions ever suggest anything ... Haddon Sundblom poses in a mirror for one of his famous Coca-Cola Santa Claus portraits. (Courtesy The Coca-Cola Co.) While Sundblom is known ...