Santa Claus is known for his bright red suit, but the bold outfit was actually a relatively recent change in his wardrobe.

Haddon “Sunny” Sundblom took a commission from Coca-Cola and turned Santa into a 33-year gig and a key part of his art legacy ...

Red-cheeked and Rubenesque, Sundblom’s version of Santa, originally based on a retired salesman who happened to be the ...

The Christmas icon, who has a long-standing association with Coca-Cola, proves a fickle soda fan in Pepsi’s holiday social ...

Are you a print subscriber? Activate your account. By Hans Greimel - 2 days 3 hours ago By Jon Springer - 2 days 4 hours ago 4 days 15 hours ago By Jack Neff - 4 days 15 hours ago By Garett Sloane ...

And this time, he’s challenging convictions, sparking curiosity and reminding us why the best marketing doesn’t feel like ...

Most people think it was Coca-Cola that turned him red in a bid to advertise the brand, but wasn't quite that simple. As kringle_kris points out on TikTok, the image of Santa has actually changed ...

“We believe that by embracing our inner Santa, we can all spread joy and kindness by being a little more generous ... “Giving ...

Pepsi is toying with its chief rival’s holiday marketing iconography to boost its zero-sugar offerings around the end of the year. Coke has leveraged Santa in its advertising for almost a century, to ...