Boston Beer Company produces 1% of all beer in the US, and its flagship product, Samuel Adams Boston Lager, is universally recognized by beer drinkers. In this video, Jim tells us the moment he ...

It was this connection founder Jim Koch was channeling when he launched the Boston Beer Company in 1984 and named his flagship lager after Adams. "I had always admired Samuel Adams's role in the ...

which makes Samuel Adams Boston Lager. More from Retail We got a behind the scenes tour of the Samuel Adams brewery in Boston's Jamaica Plain neighborhood. Leading our tour was none other than Jim ...

Samuel Adams Boston Lager. Although the beer was Koch's version of his great-great-grandfather's recipe, even his brewmaster father thought the idea of competing in a market with companies like ...

Like it or not, marketing campaigns often use psychology to convince (or even manipulate) customers to buy products. They send a message through advertising to try to reach your wallet via your ...

Boston Beer owns the flagship Samuel Adams beer brand and owner of Twisted Tea Hard Iced Tea, Angry Orchard Hard Cider, ...