Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...

Empowering your audience with valuable educational resources can turn them into passionate advocates for your brand. By ...

Two highly effective strategies for achieving these objectives are limited-time promotions and referral programs. Both ...

Businesses using promotion as the dominant strategy were defined as all businesses spending less than 36% of their marketing funds in advertising. The average business in this group spent only 23% of ...

Sales promotion close sales promotionA short-term marketing strategy which aims to increase sales of a particular product or a range of products. is used to encourage customers to buy more of a ...

The main aim of promotion is to either persuade customers to purchase or inform about products. This includes advertising, sales promotion, public relations and personal selling. A business can ...

Gupta, Sunil. "Reflections on 'Impact of Sales Promotions on When, What, and How Much to Buy'." Journal of Marketing Research (JMR) 30 (November 1993): 522–524.