Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...

Gupta, Sunil. "Reflections on 'Impact of Sales Promotions on When, What, and How Much to Buy'." Journal of Marketing Research (JMR) 30 (November 1993): 522–524.

Businesses using promotion as the dominant strategy were defined as all businesses spending less than 36% of their marketing funds in advertising. The average business in this group spent only 23% of ...

Sales promotion is used to encourage customers to buy more of a product or to increase sales. There are a wide range of promotions that a business can use to promote its products and services ...

The main aim of promotion is to either persuade customers to purchase or inform about products. This includes advertising, sales promotion, public relations and personal selling. A business can ...

Ad and sales promotion expenses are expected to increase by 100-200 basis points as a percentage of revenue, further ...

Different price-promotion types have different influences on sales and brand perception in the premium automotive market ... In compiling a recent case for long-term, sustained investment in brand, we ...

Bako Sweet® is thrilled to announce the promotion of Susan Noritake to Vice President of Sales and Marketing.  Susan joined ...