That's a very good thing. It's what modern buyers want—as opposed to the aggressive sales funnel mentality. What's so inaccurate about sales funnels when we apply them to modern buyers? A few things: ...

You're asking, What exactly does this have to do with marketing? Well, Bop It! reminds me of the many new go-to-market (GTM) strategies that have emerged because of the need to move away from the ...