In addition to raising awareness, marketers need to actively participate in the back end of the sales funnel, extending their involvement beyond closed deals to ensure sustained success. 2.

Why is all that so important? It can be the make-or-break point of the B2B sales funnel: If the website is not accessible or user-friendly, businesses can lose the lead. 2. Why are you the best in the ...

The sales marketing funnel is more than just a concept; it’s a critical framework that maps out a potential customer’s journey from discovering a brand to making a purchase. To successfully ...

Today, a robust sales and marketing strategy is the key to sustainable growth. Sarfraz Hajee, a seasoned business strategist with decades of experience building and scaling businesses, is known for ...