Sega’s position was like, ‘If you have attitude, Sega’s the company for you, rather than Nintendo’, because of the games ... is that much like rock ‘n roll in general and the “attitude ...

The 8-bit computer arrived in 1982 with its distinctive rainbow stripe, rubber keys and the high-pitched electronic screech as games loaded ... generation have got rock'n'roll, a new thing ...

After a night of hot SEGA announcements at The Game Awards, the company's newly ... "Sega's role was to invent rock & roll," the company president stated, "compared to Nintendo.

The name Shuji Utsumi might not be as well-known as some other video game execs ... if you compare the game business to music business - Sega's role was to invent rock & roll, compared to Nintendo.