The 8-bit computer arrived in 1982 with its distinctive rainbow stripe, rubber keys and the high-pitched electronic screech as games loaded ... generation have got rock'n'roll, a new thing ...

After a night of hot SEGA announcements at The Game Awards, the company's newly ... "Sega's role was to invent rock & roll," the company president stated, "compared to Nintendo.

The name Shuji Utsumi might not be as well-known as some other video game execs ... if you compare the game business to music business - Sega's role was to invent rock & roll, compared to Nintendo.