PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...

We asked several beauty experts to share their tips on shopping for berry-hued lip tints, along with their recommendations.

The Lipstick Lesbians are transforming the beauty industry, empowering both consumers and brands through education.

Looking for the best plum lipstick? This trend has had a new lease of life in 2025 with the cherry cola trend. Here's how to ...