Learn more about the key differences between qualitative and quantitative research and how you can use them. Qualitative research aims to explore and understand the depth, context and nuances of ...

That's why getting both qualitative and quantitative research right from the get-go can go a long way. You might wonder: what's the real difference between these methods? When should you use ...

Adner, Ron, Phanish Puranam, and Feng Zhu. "What Is Different About Digital Strategy? From Quantitative to Qualitative Change." Strategy Science 4, no. 4 (December 2019): 253–261.

This type of data is called qualitative data. Qualitative data means not using numbers to represent information, which would ...