Jeep's 2016 Wrangler Backcountry is based on the Sahara model, but features winter-specific upgrades and an optional shade of paint called Xtreme purple. Assuming you're headed into so-called ...

"The halo of Wrangler brings people into the brand," Kelleher says, "and that DNA is still in every other Jeep they sit in." How purple is your car brand? Jeep's appeal is so widespread ...