This need recognition may result when consumers suddenly realize that a problem requires them to find a solution. The problem can be as mundane as the need to buy more cereal for breakfast or as ...

Product Research Behavior 94% of B2B buyers say they conduct some form of online research before purchasing a business product. 40% of buyers research more than half of the goods they purchase under ...

With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to new ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...