The DOJ argues Google used a suite of ad tech products, particularly Doubleclick For Publishers (DFP) and the AdX exchange, to strong-arm site owners and advertisers. Google counters that it faces ...

The Bureau is demanding that Google divest two of its key advertising technology tools—DoubleClick for Publishers (DFP) and AdX—and pay a penalty to comply with the country's Competition Act.

virtually every publisher uses Google's DoubleClick for Publishers (DFP) technology to serve ads on their websites. Google DFP gave publishers the option to switch on the Dynamic Allocation ...