When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Here we focus on stock, the macro-economic global factors that could aid (or prevent) your progress, plus how to develop a ...

The CMO’s role has evolved from a creative steward of the brand to a strategic leader driving measurable business impact. By ...

In the third article in a series, experts at Aptos, Hilco Consumer Retail, Edited, Retail Strategy Group, Runway Brands Group ...

PUMA's PVMA campaign and YesMadam's email layoff stunt spark debate on controversial marketing, highlighting risks and potential backlash for brands.

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.