Cracker Jack started its "prize in every box" promotion on this day in history, Feb. 19, 1912. German immigrant F.W. Rueckheim first invented the now-ubiquitous ballpark treat in the late 19th ...
But perhaps no phenomenon exemplified this approach more than the rise of toys and prizes nestled amid the cereal itself. For decades after, cereal box prizes -- toys like figurines, video games ...