The objective of this course is to introduce students to the principles and concepts of marketing ... By the end of the course, students will be able to: use and apply the ...

Creative market segmentation strategies often afford the business organization a strategic ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key ...

Uses computer simulations, experiential learning assignments, and marketing plan development to demonstrate principles of market segmentation, product development, pricing, distribution planning, and ...