The sad truth is that most startups have no clue about their buyers’ profile & buyers persona. A buyer persona is a fictional representation of your ideal customer; a buyer profile represents ...

There is a tool widely employed in other industries (particularly in the US), but rarely mentioned in the context of pharma marketing online, and that is buyer (or user) personas.

Price aside, in high-consideration buying decisions providers are ultimately competing on trust. Whoever does the best job of instilling that trust in the buyer usually wins the business. Personas are ...

But that's where budget retailer Primark has stepped in. If you're not fussed about bagging yourself the real deal, Primark ...

Primark fans have been hit with major nostalgia as a new clothing range hits the shelves. TikTok users flooded the app with videos of their latest shopping trips, letting others know the products ...

Primark's selling £6 'tub of magic' that's 'just as good' as Charlotte Tilbury ...

But that's where budget retailer Primark has stepped in. If you're not fussed about bagging yourself the real deal, Primark has got some alternatives for a fraction of the price - and they're ...

The snuddie is Primark's latest trendy item of loungewear Discount fashion chain Primark has said it could face disruption from global supply chain issues into 2023, but it assured customers that ...