Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

Pricing decisions are often reactive, based on crude cost-plus formulas or gut instinct. This approach is not just outdated; ...

Pricing a new product/service was one of the most challenging and trickiest tasks I had to perform, or participate in performing, in my senior corporate roles of Finance Director, Chief Executive ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Acquire cutting-edge techniques from marketing, data science, AI, behavioral science, and microeconomics to create pricing and monetization strategies that give your firm a competitive advantage.

From advanced advertising tools to dynamic pricing and international expansion, here are my best tips for how to thrive on ...

Discover how Netflix's pricing strategies have evolved to keep up with a competitive and ever-changing market. This analysis ...

Students who are not enrolled in the MSc Marketing degree should not take this course, and should take the "MG4J3 Principles of Pricing" course instead. The content of the course is organised into two ...

In a pilot project with a major supermarket chain, Store-Level Optimization drove a 7% increase in profits and 1.25% growth ...

[Tiered pricing] boosts the number of users on data plans and should provide a corresponding boost to mobile advertising and marketing, since that industry's metrics are all about eyeballs,? said ...

New research highlights how rate disparities between hotels and Online Travel Agents (OTAs) drive up advertising costs, ...